The company started like any great food and beverage company - in a kitchen somewhere in Brooklyn. Working in production at GQ, Grady began to sling his signature brew in the elevator banks at Conde Nast. Word spread quickly and soon people were hounding him for their fix. It wasn’t long before Grady’s Cold Brew received the highly covetable GQ feature and Grady quit his day job. Partnering with co-founders Dave and Kyle, the three hustled to brew and distribute all week and gain exposure selling iced coffee by the cup at Smorgasburg on weekends.